AI in Media & Entertainment | Scan AI Solutions
AI in Media & Entertainment
Intelligent solutions increasing interaction, driving productivity gains and cost reductions
Transforming Media & Entertainment with AI
AI is revolutionising media and entertainment industries, automating production workflows, generating visual and audio assets, personalising content distribution, and powering interactive gameplay. Key applications in use today include:
Content Creation
AI is being used primarily as an efficiency copilot rather than a full replacement for human ideas. Examples include enhancing colour grading and helping de-aging content. Generative models can compose original scores, isolate vocals, clean up audio noise and assist with sound mixing. AI can also accelerate the early stages of a project by analysing existing scripts, structuring plots, or generating preliminary dialogue, concept art or movie trailers.
Post Production
AI tools use computer vision to track objects and separate subjects from backgrounds instantly, eliminating manual frame-by-frame masking. They also assist by painting out boom mics, wires, or scene errors seamlessly. Machine learning models can also de-noise, de-blur, and upscale archival or low-resolution footage. Additionally, translation tools can adjust foreign voice tracks and re-articulate actors' lip movements on screen to match new languages.
Audience Engagement
AI-powers various recommender systems on streaming apps to predict user preferences and customise thumbnails. Tools can be used to evaluate unstructured text, comments, and reviews to gauge real-time public perception. AI also analyses social sentiment and viewer habits to help executives decide which projects to fund.
Game Development
AI helps game developers quickly spin up placeholder 3D models, concept sketches, and textures to test out gameplay loops before hiring artists for final assets. AI is also key in scripting non-player characters (NPCs), so they remember past encounters, and react more naturally using real-time text or voice conversations rather than strictly reading from a fixed script. AI bots are also used in bug identification and testing.
Guidance for responsible AI adoption in media and entertainment
AI implementation can face significant hurdles, such as high financial costs, and the need for specialised training. Scan mitigates these risks: as an NVIDIA Elite partner and NVIDIA DGX Managed Service Provider, we are ideally placed to advise and guide you on the most appropriate AI systems and software to begin your AI transformation.
Speak to an expert
Discuss your media and entertainment requirements with Scan's specialist team.