AI in Retail & Marketing | Scan AI Solutions
AI in Retail & Marketing
Intelligent solutions delivering productivity gains and enhanced customer experiences.
Transforming retail and marketing with AI and robotics
AI and robotics are evolving retail practices and physical and online marketing by enabling far greater personalisation, better demographic tracking and improving order fulfilment. These advances are critical as they reduce consistent reliance on human input, enhance customer retention and help reduce costs. Key applications in use today include:
Customer Service
Automated chatbots and virtual agents can answer simple questions, look up orders, and process returns at any time of day, whilst agentic assist tools can offer human workers quick tips, answers, and live data while they are on calls or chats. Additionally, call summaries can be generated automatically with notes and tagged support tickets as soon as a chat or call ends.
Product Recommendation
AI product recommendations use machine learning algorithms to suggest relevant items to shoppers based on behaviour, purchase history, and real-time context. This leads to improved cross-selling and up-selling, and enhanced brand loyalty. This intelligence can be used in an online environment or during a call or chat using prompts from an assistance agent.
Dynamic Advertising
Dynamic advertising automates the real-time creation, personalisation, and delivery of tailored ad content. Screens include cameras that predict their audience - age range, gender and demographic - to offer the most relevant content for that individual. This can lead to better customer engagement and sales, especially when combined with store heat map sensors that deliver insight as to where to best place advertising screens.
Warehousing & Logistics Robots
Automation can help reduce human walking time, increase safety, improve inventory management and speed up order fulfilment. Common types include autonomous mobile robots (AMRs) that navigate freely using sensors for small loads; automated guided vehicles (AGVs) that follow fixed paths for palleted loads; and static robotic arms that can stack and load pallets.
Guidance for responsible retail AI adoption
AI implementation can face significant hurdles, including high financial costs, the need for specialised training, and concerns over data privacy. Scan helps mitigate these risks: as an NVIDIA Elite partner and NVIDIA DGX Managed Service Provider, our professional services team is ideally placed to advise and guide you on the most appropriate AI systems, robots and software to begin your physical AI transformation.
Speak to an expert
Discuss your space AI and robotics requirements with Scan's specialist team.