Get to know your
customers better
How it works
Video Analytics works by using anonymous facial detection to identify the age range, gender and dwell times of your customers. Detecting dwell times allows you to gain insights into how customers respond to your advertising and information displays. Gathering age range and gender data lets you learn more about the demographics of your audience.
Our Video Analytics systems can be applied to digital screens, mannequins, shop ceilings, supermarket aisles or any other strategic points to test consumer behaviour.
Our technology is compatible with System on Chip solutions allowing you to turn existing screens into powerful analytics displays. This reduces the need to purchase new screens if you already own compatible System on Chip screens.
How it benefits your business
Gain audience insights
Learn more about the demographics of your audience and use this insight to align your marketing and service offering.
See who engages with what
For the first time, you can test the effectiveness of your in-store displays and learn what pieces of content the different segments of your audience engage with the most.
Trigger content
Pair video analytics with digital signage and once you know who engages with what, you can trigger content accordingly and maximise the impact of your marketing campaigns.
Data and analytics collected
- Gender
- Age range
- Dwell time for each piece of content
- Opportunity to see (OTS)
The data from the dashboards can be imported into your Business Intelligence system or CRM Package
Automate & Boost
Learn more about boosting and personalising the customer experience using Beabloo to upgrade your digital signage. Use interactive technologies to make the customer experience more enjoyable while helping you improve your processes and services by using data collected from analytics.
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