ITV Creative
Creating strong first impressions with artistic video walls
ITV create and bring brilliant content to audiences wherever, whenever and however they choose
Creativity sits at the very heart of all we do and we are constantly driven by finding innovative and bold ways to bring audiences to our channels and platforms. Whether it's dramas, soaps, celebrity and reality, to factual, news and sport, we showcase our content to audiences wherever, whenever and however they choose to watch.
They work with the best production companies in the UK and across the world, including ITV Studios, to make sure what their audiences watch is current and consistent, relevant, and the best. It means delivering across all touchpoints within ITV from commissioning to transmission and everything in between.
The teams within Group Marketing cover the full spectrum of marketing communications. From their award winning in house creative agency, ITV Creative, to Consumer Marketing, their dedicated Media team, right through to the Commercial Marketing team who engage advertisers and their agencies.
The Challenge
ITV approached Scan as they were searching for a dynamic and striking video wall that would move away from the standard rectangular grid array. As a business, they have a lot of social media content, which lends itself to portrait displays, so a mix of screen orientations would be required.
Ryan Norman, ITV Creative’s Head of Post Productions and Operations Support explains in more detail on how the solution was implemented and the reasons why they chose Scan.
The media wall system had to be simple and easy to use, with a decent GUI and small in terms of server rack space. ITV had a lot of kit being installed in their new server room and they could not afford for a whole rack of media wall equipment. The Userful server is really compact for what it does.
The Solution
“As soon as we engaged with Scan they were very useful and gave us all the information we needed to plan our install. They were available at all stages to jump on phone calls and answers questions etc.. from our in-house tech and building team.”
"This is the centrepiece of our new reception area, and has to have impact and wow factor.” The audience can be anyone from ITV talent to the CEO, but on a day to day basis it’s the ITV Group Marketing teams based at Grays Inn Road, London.
The screens primarily showcase ITV Creative content, promotional material that the ITV Creative team produces to market ITV programming. This ranges from social media stills and gifs through to 60 sec commercials and video billboard content for upcoming shows.
The Results
Within weeks of the wall being installed the team are already coming up with new and exciting ways to use it, including ITV Pride, World Cup and Love Island ‘takeover’ days.
The feedback has been very positive - everyone loves it. It catches the eye and interest of people passing by and provides a brilliant insight into the breadth of work we deliver. The system is robust and extremely easy to manage. It just works. The setup and config of the screens is also very straight forward.
Testimonial
" Scan were an obvious choice for this system, and their detailed information even at the quote/RFP stage made them a great partner.
Probably covered it all, but Peter and the team were reactive and easy to deal with, they made it happen and worked to our ever-changing schedule."
Ryan Norman – Head of Post Productions and Operations Support.