Introduction to Virtual Reality in Business

Imagine being able to cut product development time of a new product from several days to just a few hours. Or to undergo realistic safety training to understand the impact of failure, but where nobody gets hurt. Virtual Reality (VR) and Augmented Reality (AR) create an immersive, virtual environment where users can experience products, processes, and services at their own pace. From marketing and sales, to product development, to training, VR offers the following benefits that can scale across any business and deliver the following benefits:

• Infinitely customize and expand content, such as changing language or product details, without creating multiple content versions
• Eliminate silos of content and duplicated efforts
• Create emotional connections and drive brand awareness and loyalty
• Reduce product development time and manufacturing errors
• Accelerate customer purchase decisions
• Decrease employee training time for new equipment and processes

However, VR is commonly perceived to be difficult and expensive. Confusion exists over the range of VR options and what VR requires from a hardware and software perspective. Nor do companies fully understand the entry point to VR in their own business or how it can be scaled. The Scan Business team and its range of partners is on hand to de-mystify VR – to help your business understand the power of VR applications, the hardware required and how much a differentiator it can be.

VR use cases in Business

VR offers business value by delivering a wide variety of content and messages for different audiences, within a single, consistent framework. VR is not just “content”—it is a solution that is infinitely customisable, upgradable, and expandable. Think of a video game: once it is purchased, incremental updates can be installed when they are necessary—it is not necessary to buy the whole game again just to update a scene or a character. Similarly, once VR content is created, it can be updated with new messaging.

VR Uses
Product development and engineering Designers and customers can collaborate in the product design phase and reduce errors. For example, prototypes can be tested to see if all the components fit together as expected, or products can be assembled in real-time just as if the user was present in a clean-room in the factory.
Sales Imagine being able to invite customers into your virtual sales room to share your latest products and showcase where and how they are used—that is, redefining the customer experience. For example, if you sell safety equipment for oil rigs, the customer can be right there on the deck seeing the equipment in action.
Marketing By allowing the audience to experience the finer details of your products, processes, and services—not just read about them or watch a film—you can generate better brand awareness and loyalty, create a relevant context for audience subsets, and better engage potential customers.
Training and Education VR can be used for training courses where students dial in from across the world and appear right next to the instructor. For example, imagine being on an oil rig and demonstrating how to connect a personal safety device. Then each student, from their own in-room VR location at their home office, can take turns practicing in a safe, controlled environment.

Scan Business, partnering with Render Media can address all your VR needs, regardless of how experienced in this field you are, or what starting point assets your business has.

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The Power Behind VR

3XS VR-ready workstation solutions provided by Scan combine the power of Intel, Microsoft and HTC to offer the most complete VR hardware package – all tailored with your VR software application in mind.

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