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Product OverviewThe future of television is here. TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.
A TV experience you’ve never experienced before. Until now, finding a film or programme to watch was a burden. You had to do all the scrolling, button pushing, searching and digging. The new Apple TV is designed to take the work out of watching TV. Simply ask Siri to find something for you. Bypass all those confusing buttons with a swipe of your thumb. It’s an experience that makes you feel like you’re interacting directly with the screen, even though it’s on the other side of the room.
It’s all about apps. Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps to access all sorts of entertainment. And that’s exactly where TV in the living room is heading too. Apps allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.
Games and apps on TV. It’s going to be huge. The App Store makes its TV debut. Think big, exciting games. Apps that turn your living room into a fitness studio or a classroom. Even multiperson experiences that redefine family games night. We can’t wait to see where developers take this.
Feel fully immersed in your screen. Even from across the room. Many of the products we make — iPhone, iPad, Apple Watch — are built around the same profound experience: connecting you directly with what’s on your screen. Simple, natural movements of your finger play a big role in that. But how do you create that same immersive experience with a screen that’s hanging on the wall 3 metres away? The new Apple TV interface solves that fundamental challenge by using Touch and voice to reimagine how you interact with your TV screen.
Touch. The most natural way to navigate. The glass Touch surface on the new remote was engineered to provide an experience that feels both fluid and precise. What your finger does on the remote is exactly and immediately what it does on your screen. It’s so natural, in fact, that your eyes don’t even need to look down. You never have to hunt for a button to press or have a light on to see.
Voice. The most efficient interaction tool ever. There’s no easier way to interact with something across the room than using your voice. The Siri Remote lets you do what’s natural — just say what you want to watch. Siri takes you exactly where you want to go without having to click through multiple menus to get there.
Quickly bounce between apps. Double-click the Home button on the remote and you’ll see the apps you’ve used most recently. So you can quickly switch from, say, Netflix to NHL, or from an iTunes film to the Rayman Adventures game you were playing, without having to go all the way back to the Home screen.
The fastest way to find what you’re looking for? Ask Siri. Siri takes the work out of watching TV. Simply say what film or programme you want to watch, and Siri finds it for you. It’s that easy. Dual microphones allow Siri to hear your commands clearly, even if there’s background noise. Tell Siri you want to watch a Netflix show. Or ask it to find Nemo. Siri knows exactly what you’re talking about. The days of wading through page after page of choices to track down your favourite programme — or using a remote to type in every letter of a film title — are thankfully over. FeaturesCompatibility: Apple TV is compatible with high-definition TVs with HDMI3. Siri Remote is compatible with the new Apple TV (4th generation). Remote Loop is compatible with Siri Remote.
Accessibility: A variety of accessibility features help you get the most out of your new Apple TV. If you are blind, have low vision, or are deaf or hard of hearing, you can easily find and enjoy your favourite entertainment.