Below are some of the case studies that Beabloo has supplied digital signage and analytics for. Clients range from all sorts of different industries with brands such as Shell, Mango, Asics and more.

Case Studies Examples

Shell - Gasoline & service station
DISA, the parent company of Shell Petrol Stations in Spain, wanted to be able to offer its customer base of more than 88 million people messages, offers and content at the point of sale at each service shop, varying by the type of shop and its location. A very important challenge for Shell was to be able to air the promotional campaigns which it had with Ferrari F1, Ducati and Moto GP and to televise the weekly races. Beabloo, through the instalation of 200 BIPs (Beabloo Interactive Points) offered the client a flexible system with the capacity to segment content by service station and as such offer regional promotions or manage stock more efficiently.

A turnkey solution managed everything from the content aired on the screens to the maintenance of equipment and servers, avoiding headaches in every possible way. All they had to do was show us the placement and duration of the messages. The rest was managed by the Beabloo team. The Beabloo system provided Shell with information and metrics providing the ability to increase the capacity for reaction before the messages, measurement of audiences, data on customer flows, shopping patterns, etc.

Mango - Retail fashion
Mango, as an international fashion company, needs its employees to be up to date on the latest international trends, new Brand launches, other markets, new openings in various cities worldwide, the communication of departments etc. In definition, they were looking for a new internal communication channel to be able to transmit more efficiently and with better visibility, the values of the company and its achievements as well as communicating internal projects and better announcing internal communications. Not only did Beabloo implement this system through Beabloo Professional but it also manages the internal communication channel of Mango by airing preview content programmes, as well as any other updates from the channel.

For example if you have a display playing pop music that appeals to a younger audience along with an advert about what new up and coming fashion for teenagers is coming out, Beabloo can see how many people are drawn to the display or store when the music track changes, how long they stay in the store when the track is played and if they leave the store if the track changes and what track was playing when they left the store.

Asics - Fashion, sports equipment & apparel
Asics was looking for brand notoriety at the point of sale and to promote the FootID product at multi-brand points of sale by installing a system based on the touchscreen technology. Through the solution provided by Beabloo, with the creation of a Digital Advisor, the client can interact with the touch screen, test a shoe and obtain a personalised recommendation of footwear in stock which better adapts to personal needs. This solution brings Asics a tool which allows it to publish its catalogue centrally, optimise stock management, improve displays and create an attractive and differential experience at the point of sale to strengthen the positioning of "the first brand in sports performance".
The cloud-based system provides an endless amount of advantages such as unifying the management of the information, segmenting it, analysing metrics at the point of sale, etc. Asics plans to extend the project to other markets and incorporate new functions such to offer consistent messages through several digital channels.

Warner Park - Theme Parks
Coinciding with the reopening of the new season, Warner Theme Park wanted to activate a new and innovative information service for its visitors. Beabloo and InversaGlobal designed a project which includes a circuit of screens throughout the whole park with a content strategy designed to cover different needs such as queue management at rides, waiting time information, the state of rides, menus and seating availability at restaurants in the food court, information about access restrictions to rides meeting security regulations for visitors, countdowns to shows, timetables, offers and events among other services.

Likewise, to provide greater dynamics and interactivity Beabloo and Inversa integrated into the system the possibility for visitors to interact and share their experiences through the participation and publication on screens of their posts on social networks, further enriching their experience of the park. With this successful project the visitor can be informed from any point of the park without having to travel long distances from one side of the park to the other.